Now or Never Coffee

Located in New York, New York

Address: 30 Grand St, New York, NY 10013, United States

Phone: +1 347-556-8312

Rating: 4.6

Services

Outdoor seating
Delivery
On-site services
Takeaway
Dine-in
Fast service
Great coffee
Great tea selection
Breakfast
Solo dining
Good for working on laptop
Wheelchair-accessible entrance
Wheelchair-accessible toilet
Wheelchair-accessible car park
Alcohol
Beer
Coffee
Happy-hour drinks
Happy-hour food
Quick bite
Small plates
Wine
Breakfast
Lunch
Dessert
Seating
Toilets
Wi-Fi
Wi-Fi
Casual
Cosy
Trendy
Family friendly
LGBTQ+ friendly
Accepts reservations
Credit cards
Debit cards
NFC mobile payments
Credit cards
Good for kids

Photos

Latest NYC Bar Directory

Comments

Review 1 (2024-08-03 - Rating: 4)
Plant-filed, cozy, and chatty spot in an exposed brick space. Small to medium sized space is perfect for atmosphere, but may not always have open spots. Solid variety of seating (bonus if you can snag the couch!). Incredible natural light with floor to ceiling windows. The drip coffee was solid. They use counter culture beans and have 2 options: light or medium roast. The light roast was a bit nutty for my tastes, but it was brewed well and flavorful. Served a bit hot. Additional amenities: bathroom, outdoor seats. Note: ownership should consider lowering temp on the AC. Drip coffee score: 4/5. Everything else score: 4.25/5. Overall score: 4.25/5.

Review 2 (2024-10-10 - Rating: 5)
Cute small spot to drink a nice coffee. The coffee was nice and the service kind and welcoming. Not the best spot if you plan to work and use a laptop, but rather to enjoy and read a book

Review 3 (2024-08-13 - Rating: 5)
My favorite coffee shop to work at and relax whenever I’m in the city. The baristas are super friendly and the coffee always maintains the rich flavor. A must visit if you’re a coffee lover or need to get work done.

Review 4 (2022-11-01 - Rating: 4)
A clean spot with a warm wood feel from the furniture to the bookshelf and the marshal speaker sending out quite, calm vibes. Great background music to calm out. I normally get Oat latte however I saw they had a Walnut latte. I asked her to make it less sweet and she did it perfect. I enjoyed this new latte flavor and all their syrups are made in house. The coffee shop is located on a quite off street. Definitely worth stopping in and enjoying the vibe and coffee.

Review 5 (2024-04-05 - Rating: 4)
Stopped in here for a quick coffee in a Sunday. It’s a pretty unassuming place. It gets a ton of great light, which is nice. I really wanted a snack but they were all out of food, which was unfortunate. I ordered the Thai coffee which is basically espresso, condensed milk and regular milk. I asked them to leave out the regular milk and the result was pretty intense lol. It was sweet and strong. Still not sure if I liked it, but it was my fault for modifying it. I’d welcome the opportunity to come back and try a snack and the same drink made the right way haha.

Review 6 (2024-03-09 - Rating: 4)
I went there with my friend for coffee. I ordered my usual cappuccino, and my friend ordered a latte. The coffee was good; the cappuccino was well-made and served in the traditional small cup. The service was excellent. The barista was very friendly, smiling, and even cracked a few jokes. The atmosphere was warm and inviting. My only complaint is that there arent many tables, making it difficult to find a seat. Nevertheless, Ill continue to visit every time Im in the area.

Review 7 (2023-04-30 - Rating: 5)
Design-focused review: We stopped by this coffee shop with a striking and inviting name: Now or Never - who says no to that? The cafe embraces all things living with moss and botanicals all over the walls and cabinets. The space feels airy with a full side of windows, square floor plan, greenery on all four walls, and a large welcoming espresso bar. The coffee was delicious with 2 custom beans on offer ($19 and $20 per bag). We loved the little touches such as the letter board that spelled “coffee, creativity, community”, the $3.5 custom-designed postcards, and the funky neon signs on the walls. The environment combines a modern airy coffee shop with hints of 80’s electro/acid funk (most deeply present in the typography) and we’re all about this vibe!

Review 8 (2024-12-29 - Rating: 5)
Great little coffee shop in SoHo. They have 2 options for drip, light or dark, which i love and their fresh baked pastries are tasty. Cant go wrong with this place.

Review 9 (2024-08-03 - Rating: 5)
I’m obsessed with Now We Never Coffee! From the moment we walked in, we were vibing with the chill and welcoming atmosphere. We indulged in a mocha with brown sugar syrup and an iced Americano—both were next-level delicious. The breakfast sandwiches and egg were totally on point. The service was phenomenal, and the staff was super friendly. They even hooked us up with some ice water to cool down. Can’t wait to come back and experience this gem again! ⭐⭐⭐⭐⭐

Review 10 (2024-08-31 - Rating: 5)
Juhu, one of the few places that doesn’t pump airco like crazy so I was actually able to sit down, get some work done and have a very nice Iced Vanilla Latte ☺️👌🏼they have comfortable couches inside and tables outside. Nice area and not too busy street.

Review 11 (2024-11-28 - Rating: 5)
Absolutely adored this place. So filled with great energy. Fast wifi. Delish coffee + iced tea + matcha + chai latte. Great local vibe. Staff are SO KIND!!!! They saw I was struggling for a minute today while doing my work and they wrote such a sweet note + brought me a (fantastic, crumbly, well balanced) cookie. It really touched my heart. ❤️ So grateful for this spot, really stoked to be back. Decaf espresso was done very well. Pastries looked fantastic. Clean washroom/rest room. Pretty comfy seats! Ambient atmosphere, good for studying / coworking.

Review 12 (2023-06-03 - Rating: 5)
Absolutely delicious! I stumbled upon this place seeking coffee and I wasn’t a super fan of the coffee but the breakfast sandwich was sooooo yummy I couldn’t believe it. Plus I got a chocolate croissant that was so delicious. The vibe in the cafe is warm and friendly, a good place to read or comfy place to work. 100% recommend.

Review 13 (2023-11-21 - Rating: 5)
Coffee was decent. Recommend the Vietnamese latte and not the normal one here - it was just ok. Inside is neat.

Review 14 (2024-06-19 - Rating: 5)
First time here. Loved the music. My wife and I had a breakfast sandwich, a must! The coffees we tried were great. Iced latte, iced mocha and black coffee. I appreciate when a coffee shop serves food and does coffee the way is supposed to be with love and care. Recommended!

Review 15 (2024-01-15 - Rating: 5)
I really enjoyed the coffee and iced tea here and there is nice seating. The breakfast sandwich was amazing as well. I loved the seasonal cardamom latte

Review 16 (2023-02-11 - Rating: 5)
Loved the interiors, very quiet and cozy.We tried different types of croissants (butter, almond, chocolate) they were all delicious. Their cappuccino was also good which is rare in New York.

Review 17 (2024-01-15 - Rating: 4)
We just passed this place by and went in for a quick coffee. The coffee was really good, place itself nice and cozy, feels like a good place to hang with a friend or do some light work on your laptop.

Review 18 (2024-11-08 - Rating: 5)
A great place to chill, catch up on whatever, with good coffee, WiFi, and seats, inside and out, and power if you need it. Decaf also normally available.

Review 19 (2023-11-26 - Rating: 5)
Great ambiance with positive vibe and good coffee. The matcha latte was also amazing. I liked cushy armchairs and sofa.

Review 20 (2022-10-16 - Rating: 5)
Great coffee! Just taste as you want your coffee to taste. Much recommended. Have out milk for your latte. If youre lucky, you might even run into an old colleuge here.

Review 21 (2021-05-14 - Rating: 5)
OK! Love this place! Best coffee in NYC and also best team working here! If you have been here you know how comfortable the seating is! THey put up with me working for hours here. Also there croissants are made fresh every morning and sell out fast so get one quick!

Review 22 (2023-03-08 - Rating: 4)
Coffee was nice and creamy, and avocado toast tasty.The staff was very welcoming and smiley even at opening time.Overall, nice place!

Review 23 (2022-12-07 - Rating: 5)
Ordered a really good breakfast sandwich. Bacon was super crispy and it has hot sauce which makes it even better. The sandwich is a half size which is a Lil small for the price, but it is a good choice.

Review 24 (2024-11-15 - Rating: 4)
The savory croissant was quite good.

Review 25 (2023-05-21 - Rating: 5)
Tasty coffee served in a hip, stylish coffee shop with several small seating areas and lots of plants 🪴we ordered an oat milk latte and chai tea latte, both very good

Review 26 (2024-04-09 - Rating: 5)
My favorite coffee and croissant place in NYC. Zen, quiet, best croissants I ever had, made fresh every few minutes. Young staff makes every effort to serve you with a chill and smile full approach. I try to go there on every trip to the city.

Review 27 (2022-09-01 - Rating: 5)
Really good coffee and super cute! Right next to our hotel too so that was super nice.

Review 28 (2022-09-06 - Rating: 5)
They make their own oat and almond milks - I had a cappuccino with oat milk and you can definitely taste the difference! This mightve been the best coffee I had in NYC, so deliciously smooth with a mild nutty taste ☕

Review 29 (2023-05-27 - Rating: 5)
This was a really great experience for me. I really enjoyed the greenery all around the cafe and it was really relaxing to just sit in the cafe and unwind! Overall, really nice place with great tasting iced drinks 😁👍🏾

Review 30 (2021-12-10 - Rating: 5)
Genuinely amazing place with great food! Staff are really easy to talk to and dont mind questions asked. Atmosphere is comfortable to relax in as well, will definitely recommend/come back with friends

Review 31 (2022-05-22 - Rating: 4)
Cool space. A little overpriced. I ordered the breakfast sandwich for $10 and got this half a sandwich with eggs and bacon on it. Add a water and it came out to $14 lol. Kind of ridiculous. But it is NYC. Hand for scale :) OH also. It was ~90 degrees and they didnt have the AC on?? I was sweating bullets eating my 10$ half sammy.

Review 32 (2024-11-02 - Rating: 5)
Amazing matcha & atmosphere. have come to work here a couple times and will def continue to come.

Review 33 (2024-05-10 - Rating: 5)
Great small coffee shop with good beverage options and attentive baristas. It is a somewhat small space but they still have both small table seating and couch / armchair seating, so it’s an option for chats with friends or studying and working solo.

Review 34 (2022-08-28 - Rating: 5)
Had their flash brew (similar with cold brew they said) today, small. Reasonable price and tasted good, especially had it with a dessert.Staff was friendly and the space was chill!

Review 35 (2019-09-23 - Rating: 5)
Amazing spot. Love the atmosphere and all of the staff are super nice. High quality coffee and such a great addition to the area.

Review 36 (2021-11-11 - Rating: 4)
I love coffee and so this is a great place. The oat milk latte is a perfect combo of espresso and oat milk. Also the GenZ would go wild for this place as it’s definitely filled with hipsters

Review 37 (2023-08-03 - Rating: 4)
Staff was great. Coffee was great. Would love to visit again.

Review 38 (2022-08-07 - Rating: 5)
Now or Never is the best coffee shop I’ve ever been to. They have the best breakfast sandwich, avocado toast, croissant, chocolate chip cookies I’ve ever had. Also, the vibe is immaculate, for example, the music is always amazing and the ambiance is very relaxing. Also, I’ve met some really nice people there. The barista‘s are very nice people and I love it here. Best coffee and best cafe in Soho.

Review 39 (2022-02-04 - Rating: 5)
Delicious coffee creations and croissants made on site. Friendly staff. Casual inside limited seating, chairs and a couch.

Review 40 (2021-08-13 - Rating: 5)
Excellent coffee, service and pastry. Baristas are knowledgeable and willing to accommodate questions and coffee banter.

Review 41 (2019-09-17 - Rating: 5)
Delicious vanilla lattes welcomed with a big smile! Absolutely great way to start my day!! Check them out!!

Review 42 (2023-01-11 - Rating: 5)
Right near our vacation spot, the wife and I were treated as regulars after a couple of days. Terrific coffee, and fantastically fresh, delicious, on-premises made bread of a wide variety. The multi grain roll with fresh butter were of the highest quality. Fantastic staff who went above and beyond!

Review 43 (2023-09-16 - Rating: 5)
Popped in for a snack, left with the best breakfast sandwich in all of Soho!! Fern is so sweet and such an incredible cook - they made the humble breakfast sandwich a culinary experience. Get it on a croissant for an extra crispy treat!!

Review 44 (2022-08-22 - Rating: 5)
This is my favorite coffee shop. Its super aesthetic and very clean all the time. The stuff are very nice and friendly and they make the best expreso in the whole country. Ill 100% this place to have a date or something. I personally see it as my safe place to get a drink, sit and think about life. If youre in the area please dont miss this place. Also the prices are very affordable.

Review 45 (2024-03-25 - Rating: 4)
Mocha latte was fantastic. Avocado toast and breakfast sandwich were good. Agree with limited seating that can be improved.

Review 46 (2020-11-30 - Rating: 5)
One of my favorite shops in the city. It really hits a sweet spot; while a lot of cafes are explicitly going for style, trying too hard, not trying enough, forgetting about the coffee or forgetting about the experience, Now or Never hits all marks. Baristas are very friendly, but seriously skilled, the aesthetic is contemporary, but welcoming, an expanse of tall windows lets in ample light, and the tunes are good. This is a place you want to stay, and come back to. Rewarding every time.

Review 47 (2024-09-30 - Rating: 5)
Nice coffee)

Review 48 (2022-03-16 - Rating: 5)
Cute coffee shop. Good music. Lots of sunlight. Got a caramel latte. Really smooth. I would come here again.

Review 49 (2024-03-04 - Rating: 5)
Visited on a Sunday afternoon and I ordered an iced honey lavender oatmilk latte. It was pretty good and $7.62 total. This is a typical price for an iced beverage and the coffee shop was very cute. Excellent music that day!

Review 50 (2021-06-18 - Rating: 5)
All around excellent cafe! The coffee is great and roasted on site by the team! The Korean style breakfast sandwich is such a great pick me up in the mornings along with the Vietnamese style coffee. David and Sehwan are always bringing the positive vibes as well! Highly recommend ✨🌸

Review 51 (2023-02-17 - Rating: 5)
If youre a coffee lover, you need to try Now or Never Coffee. This roaster and café is one of the best places to enjoy a high-quality cup of coffee in the city. From the moment you walk in, you are greeted by the rich, inviting aroma of freshly roasted beans.

Review 52 (2024-11-27 - Rating: 4)
Great service and hot chocolate but the restroom need a deep clean

Review 53 (2023-09-23 - Rating: 5)
This place is super cute. I ordered the Vietnamese latter with oatmilk...it was amazing. Also. They had a GF pastrie available.

Review 54 (2024-04-11 - Rating: 5)
My favorite iced coffee ever. Loved stopping in this place on our vacation, we went back multiple times!

Review 55 (2021-07-14 - Rating: 5)
A great little cafe that does all the little things right. coffee tastes great, breakfast sandwich is amazing— everything is of high quality and it’s obvious. really cute branding/logo, but there’s substance with style here. friendly staff and clean environment. all around great.

Review 56 (2019-05-15 - Rating: 5)
This coffee spot definitely adds an extra something! The food was delicious and the coffee was served just right. The staff here was an extra pleasant surprise as well, very down to earth and knowledgeable about the yummy food! I would definitely recommend this place for the food and the atmosphere with its down to earth vibe!

Review 57 (2019-12-13 - Rating: 5)
From out of town staying at The James soho - this cafe is right across the street and the perfect vegan option for me! They have wonderful delicacies and coffee. Kind people work here; such a lovely place to enjoy.

Review 58 (2023-02-03 - Rating: 5)
Stopped by Now or Never on my way through Soho. I was really happy with the atmosphere of the place. Felt like a cozy spot to get away from the winter cold.I got one of the current specials, a snickerdoodle latte. It was one of the better lattes I’ve ever had. They really nailed the flavor and richness. Would love to go back and try the other flavors!

Review 59 (2023-10-01 - Rating: 4)
Cute little shop. My partner and I stopped on for coffees. They were quick, affordable, and delicious!

Review 60 (2019-09-18 - Rating: 5)
Now or Never is one of my favorite coffee shops in the city. In a prime SoHo location, its right across the street from The James Hotel. Ive been going here since they opened and the owner Sehwan Jang and his team go out of their way to create a warm and inviting atmosphere. A great coffee culture with cool design/art on the walls. I dig it!

Review 61 (2022-03-13 - Rating: 5)
The coffee was so smooth and was probably the best cup I had in New York. Friendly staff. The inside area is quite small but I loved the ambiance.

Review 62 (2023-01-21 - Rating: 5)
Highly recommend their latte! Nice and cozy spot for enjoying some coffee/espresso, meeting up with a few friends, or getting some work done. Highly recommend!

Review 63 (2023-06-09 - Rating: 5)
Great place to stay a while and get some work done.

Review 64 (2022-02-20 - Rating: 5)
Great space to sit and do some work- if you can get a chair or table! This place is definitely crowded on the weekends but you can see why with the amazing coffee and breakfast items. The staff is really nice and considerate. Clean bathroom and there is outdoor seating if you’re not too cold to sit outside.

Review 65 (2022-09-17 - Rating: 5)
Lovely coffee, probably the best that I got during my time in NYC. People were super friendly, def recommend it!

Review 66 (2021-08-28 - Rating: 5)
Good coffee. Friendly staff, light filled interior with some comfy seating for drinking coffee and snacking (not really a laptop workspace layout); outdoor street sidewalk seating as well on quiet street.

Review 67 (2021-06-05 - Rating: 5)
Cute place. Nice to relax and enjoy a coffee

Review 68 (2022-01-28 - Rating: 5)
Cute coffee shop . Had lavender oat milk latte. Great service .

Review 69 (2020-01-21 - Rating: 5)
Cute little minimalist coffee shop, just around the corner from the AWS Loft. Free Wi-Fi. Great treats. Cool retro-looking sound system. Soft seating (2 comfy chairs and a couch). AND a cool green logo.

Review 70 (2021-04-29 - Rating: 5)
Clean, spacious place to enjoy coffee and get some work done. Wifi, outlets and bathroom available. Really liked my Mint Leaf flash brew!

Review 71 (2021-03-02 - Rating: 4)
I really loved my cappuccino! It tasted like an affogato. It was creamy and the coffee was very rich, chocolatey even. And I had the decaf roast! The service was friendly and kind, also fast. I wish the coffee was a bit hotter as it wilted quickly on a brisk winter day.

Review 72 (2022-06-23 - Rating: 5)
Great coffee! Very smooth and fragrant. They put just enough ice so your cup isn’t just ice, unlike other spots, and you can actually enjoy your coffee without it finishing in two sips.The server was very nice too and the ambience was very comfy and great for working! Recommended!

Review 73 (2019-08-08 - Rating: 4)
Team was so great. The shop was so clean!

Review 74 (2023-01-30 - Rating: 5)
Hot chocolate was delicious and the presentation superb. The vibe is really cute soft and trendy music. Lots of plants and natural light.

Review 75 (2019-12-07 - Rating: 5)
Great coffee. Run by artists with interesting art installments rotating and excellent vinyl music. Still miss Bells but these guys are great.

Review 76 (2019-04-25 - Rating: 5)
Gotta try their kimchi cookie, sounds gross but tastes great. They also have a fantastic cold brew. Should definitely stop by if you are in the neighborhood

Review 77 (2023-03-23 - Rating: 5)
Really amazing drinks, great vibes and the employees are so nice. Definitely going to be a regular spot for me!

Review 78 (2022-02-12 - Rating: 5)
Delicious coffee. The young man that works on Fridays is very nice. The coffee has fruity notes to it and freshly roasted.

Review 79 (2022-07-08 - Rating: 5)
Absolutely delicious coffee and croissants!

Review 80 (2023-10-03 - Rating: 4)
Neat coffee shop with great coffee, cozy attmosphere. Almond croissant very greasy.

Review 81 (2023-03-02 - Rating: 5)
OBSESSICA SIMPSON - Incredible.Favorite lil coffee shop for a little treat, a little coworking moment, and the nicest baristas. Took their recommendation for the iced chai (I think on specials menu) with almond milk and it’s truly the BEST chai I’ve had ever. I will come back for more of that expeditiously. The iced snickerdoodle latte was amazing as well, and better than 99% of other lattes out there, but the Chai is definitely next level.

Review 82 (2022-09-04 - Rating: 5)
A small coffee shop with that cool, hipster, yet “neighborhoody” vibe. But wait, I did not mention their great coffee!!!!There are so many places that have the looks and the caffeine but not the coffee. I have been too one too many coffeeshops where lattes and cappuccinos are almost interchaneable.At Now or Never Coffee, the cappuccino is this dark coffee with a thin, yet dense layer of beautifully decorated foam. The latte is just this beautiful drink that sits under this white cloud of foam that just begs you to sip and wait for your reward.Really great place for a relaxed time.

Review 83 (2023-04-03 - Rating: 5)
Really good drinks and nice staff. don’t come here with plans on snagging a seat, it’s usually busy and full.

Review 84 (2022-07-12 - Rating: 5)
Nice people, delicious breakfast sandwich, great coffee, nice vibe, lots of sunlight. What more could you want.

Review 85 (2022-01-10 - Rating: 5)
Really liked the vibe of this cafe and staff was really friendly as well. Got the vietnamese coffee and it was light and airy and really nice to drink

Review 86 (2019-12-12 - Rating: 4)
Very good!!! One barista was way better than the other during my multiple visits, but overall pretty fantastic and friendly and lovely

Review 87 (2022-11-06 - Rating: 5)
I am blown away at how great the coffee is here. It’s truly amazing every time. The staff is also friendly and the cafe is clean.

Review 88 (2019-05-21 - Rating: 5)
A complete gem, cozy + classy, hits the spot for the serious coffee connoisseurs. offerings of flat whites, lattes, afogadas, americanos, detox juices, herbal teas- really something for everyone. delectable desserts, audiophile vinyl to give a spin on the airwaves- and a spacious, clean, stylish cafe area perfect for studying, business meetings, etc. Sehwan + Zena are the friendliest owners, and the vibe is a super nice and welcome oasis in the lower manhattan area. Super solid. Def coming back.Fantastic find

Review 89 (2024-06-23 - Rating: 5)
First coffee Ive had since arriving in the USA that was drinkable.

Review 90 (2022-11-03 - Rating: 5)
I was in NY for a few days trying new coffee every day by our hotel (soho54) and Now or Never had the BEST vanilla oat milk latte. So good, on my last day I went back to them! Baristas are so kind, as well!

Review 91 (2020-01-30 - Rating: 5)
The coffee and service were spot on. I understand why it gets good ratings. The atmosphere is comfortable and clean.

Review 92 (2023-05-11 - Rating: 5)
Clean, bright vibe and interesting latte concoctions. Fast WiFi and quick, cordial service.

Review 93 (2022-11-26 - Rating: 4)
The drinks were good; the temperature was perfect, the foam was okay, and espresso pulled well. The woman at the register was rude and off-putting for no reason, but then immediately chatty with some regular that came in. So I docked a point for that.

Review 94 (2019-06-11 - Rating: 5)
What a pleasant place and great coffee!

Review 95 (2024-05-12 - Rating: 5)
The best chai latte, avocado toast, chocolate chip cookie ever. Staff could be a little bit nicer but the food made up for it 🙂

Review 96 (2020-01-15 - Rating: 5)
The coffee is amazing and the people that work there are even better. Great local place in the neighborhood and our whole office loves going there.

Review 97 (2022-05-02 - Rating: 5)
Great selection of coffees, wine and beer. Friendly staff and owners and love the vibe of the place

Review 98 (2022-01-30 - Rating: 5)
Lavendar latte or something. First try and very addicting flavor. Get it now or never!

Review 99 (2019-06-02 - Rating: 5)
New owner with really great coffee.... cheaper and better than ground support. You should change your morning coffee to Now or Never trust me!!!!!!! Your morning will be better and brighter.

Review 100 (2019-10-11 - Rating: 5)
Hands down the best Chai Tea Latte Ive ever had! The combination of homemade beverages and family style hospitality, makes this place your new hangout. Shout out to the best cafe in Soho!

Review 101 (2019-06-02 - Rating: 5)
Place is awesome. New ownership as of mid-April 2019... check it out. Great coffee.

Review 102 (2022-05-10 - Rating: 5)
Super friendly

Review 103 (2022-05-12 - Rating: 5)
Delicious cappuccino, cool atmosphere.

Review 104 (2023-10-07 - Rating: 5)
Best coffee and croissants in New York. Straight out of heaven.

Review 105 (2024-01-06 - Rating: 4)
Good fresh coffee if you are nearby. I did not try anything specialty from them. Looks like the use Culture espresso. Over all pretty good.

Review 106 (2022-01-15 - Rating: 5)
Highly recommended with very unique fun food options and really high-end coffee and very positive welcoming staff

Review 107 (2023-10-17 - Rating: 5)
We have been coming here for a few years and everything is sooooo tasty. The owner is the coolest. We get coffee and whole beans here - its always top-notch. During my last visit, I got a peanut butter cookie creation - MIND. BLOWN. Incredibly good.

Review 108 (2023-10-16 - Rating: 5)
Great spot! Flat white was nice. Seating is good, couple different options and some space when I got there on a Monday morning. Wifi works great. Friendly staff & chill atmosphere. Thanks for using mugs for for here orders!

Review 109 (2019-10-03 - Rating: 5)
Delicious coffee and fantastic service, the ambience of this café made this a truly unforgettable New York coffee scene experience.

Review 110 (2023-05-03 - Rating: 5)
Love their no plastic policy! And good coffee.

Review 111 (2019-09-21 - Rating: 5)
Delicious iced Viet coffee, friendly atmosphere and amazing gluten free chocolate matcha mochi cake!

Review 112 (2021-08-19 - Rating: 4)
Coffee and staff were great, but it is insane that they didn’t have A/C on a 95° afternoon

Review 113 (2023-09-30 - Rating: 5)
I’m from Australia where we get the best coffee in the world. Finding anything near that good in NYC is impossible…until I walked right across the road from my hotel and found it. Yup, unassuming and kind. Loved the coffee made with such passion and care.100% worth it.

Review 114 (2022-04-30 - Rating: 5)
Flawless. Cortado and iced honey lavender latte were both perfect. Cheers!

Review 115 (2024-01-28 - Rating: 5)
This is it, the coffee youve been looking for. Seating can be a little tight. But its a good vibe.

Review 116 (2022-11-19 - Rating: 4)
Breakfast sandwich is only half a sandwich? Weird. Was delicious though. But missing half of it.

Review 117 (2023-12-06 - Rating: 5)
Great all around. Vibe, food and service bar none

Review 118 (2024-01-01 - Rating: 5)
Title: Now or Never Coffee: A Must-Visit Coffee Destination in the Heart of New York CityRating: ⭐️⭐️⭐️⭐️⭐️Review:Now or Never Coffee, located on 30 Grand St in the vibrant city of New York, is a coffee shop that truly lives up to its name. With its exceptional coffee, trendy atmosphere, and friendly staff, this establishment deserves nothing less than a five-star rating.The highlight of Now or Never Coffee is undoubtedly its commitment to serving outstanding coffee. Each cup is a masterpiece, crafted with precision and care. The baristas at Now or Never Coffee are true coffee artisans, using only the finest beans and employing meticulous brewing techniques to create a beverage that is rich, flavorful, and unforgettable. Whether youre a fan of a classic espresso, a velvety latte, or a refreshing cold brew, Now or Never Coffee delivers on taste and quality every time.The atmosphere at Now or Never Coffee is trendy, modern, and perfect for those seeking a stylish coffee experience. The shops interior is thoughtfully designed, with sleek decor, comfortable seating, and a vibrant energy. Whether youre looking to catch up with friends, get some work done, or simply enjoy a moment of solitude, Now or Never Coffee provides the ideal environment to do so. The ambiance is both invigorating and inviting, making it a popular spot among locals and visitors alike.The staff at Now or Never Coffee are not only skilled baristas but also friendly and attentive hosts. They take the time to engage with customers, offering personalized recommendations and ensuring that each visit is a memorable one. Their passion for coffee shines through in every interaction, creating a warm and welcoming atmosphere that makes you feel like a valued guest.Located on 30 Grand St, Now or Never Coffee is conveniently situated in the heart of New York City. Whether youre a local resident or a tourist exploring the city, this coffee shop is a must-visit destination. The central location allows for easy access to other attractions and landmarks, making it an ideal spot to start your day or take a break from your urban adventures.In conclusion, Now or Never Coffee is a must-visit coffee destination in the heart of New York City. With its exceptional coffee, trendy atmosphere, and friendly staff, this coffee shop offers an experience that is both memorable and satisfying. Whether youre a coffee aficionado or simply looking for a cool and inviting coffee spot, Now or Never Coffee exceeds expectations in every aspect.So, if you find yourself in New York City and in need of a caffeine fix, make sure to visit Now or Never Coffee. Prepare to be impressed by the exceptional brews, immersed in the trendy ambiance, and welcomed by the friendly staff. Your taste buds and your coffee-loving soul will thank you for discovering this gem in the bustling streets of the city.

Review 119 (2023-12-14 - Rating: 5)
A clean spot with a warm wood feel from the furniture to the bookshelf and the marshal speaker sending out quite, calm vibes. Great background music to calm out.

Review 120 (2022-07-05 - Rating: 5)
Nice space, good coffee.

Review 121 (2019-08-27 - Rating: 5)
The cozy place with great vibes and hospitality! Recommend you to have some Matcha there : )

Review 122 (2022-05-02 - Rating: 5)
Great space to meet and work. Coffee is really good too!

Review 123 (2023-08-07 - Rating: 5)
Such a lovely spot and great espresso. We’ve been here a few times, and Charlotte is the best! She gives great recommendations and makes even better coffee!!

Review 124 (2022-06-12 - Rating: 5)
Cute spot, very nice staff and delicious tea and avocado toast.

Review 125 (2024-03-12 - Rating: 5)
Great vibes, good coffee, staff are always friendly

Review 126 (2022-04-01 - Rating: 5)
A great place to spend the morning. Loved the music and the friendly staff.

Review 127 (2023-07-26 - Rating: 5)
Best coffee place! Comfy seating and lots of coffee options to choose from. The staffs are very welcoming. Highly recommended!

Review 128 (2023-09-20 - Rating: 5)
One of the best coffee places in SoHo. Great coffee, cool people, and a pleasantly casual atmosphere. Love their cookies too!

Review 129 (2021-08-12 - Rating: 4)
Nice coffee, friendly staff and great outdoor seating

Review 130 (2023-09-16 - Rating: 5)
Lovely atmosphere and sublime music selection 🤩 had a chai latte and it was very yummy, also the barista was so nice???somewhat limited seating options esp during busy hours so I had to sit by the entrance and face the sun a bit

Review 131 (2023-02-12 - Rating: 5)
We randomly stumbled into this coffee shop on a NYC trip and loved it. Their walnut latte is so good. We have started to order their beans online since we live out of state. Their Grand blend and Full Moon blend are some of the best coffees we have ever had. They roast it and within 2 days it’s on our door step. We will forever be Now or Never fans!!!

Review 132 (2023-02-03 - Rating: 5)
What a delightful little cafe! Sun filled which I needed this particular morning. Greeted with a smile and experienced a walnut latte which was next level happiness.You need good coffee and good vibes?, come here.

Review 133 (2022-12-21 - Rating: 5)
Outstanding coffee shop. Relaxed. Not too busy. Best breakfast sandwich youll ever have. Delicious riffs on standards (snickerdoodle latte). They make their own oat milk for their oat cappuccino.

Review 134 (2023-12-05 - Rating: 5)
So nice place and great espresso!

Review 135 (2022-04-30 - Rating: 5)
First class service. Excellent wine menu.

Review 136 (2023-03-21 - Rating: 4)
Cute shop with generally good vibes. Some less than friendly staff, but the coffee was good and the wifi was quick.

Review 137 (2024-05-27 - Rating: 5)
Sensational

Review 138 (2022-07-04 - Rating: 5)
Amazing place, a very calm and relaxing vibe. The staff very welcoming and friendly. The coffee was great and the croissant very tasty. I will definitely come back 😍

Review 139 (2021-08-19 - Rating: 5)
Pretty chill atmosphere 👍🏽

Review 140 (2019-06-02 - Rating: 5)
Truly one of my favorite places in the city. Ive lived in New York for two years and am so happy to have stumbled upon Now or Never only a few months ago.The service is excellent - truly personable and so thoughtful.The beverages and snacks are great - AND affordable. A true surprise in the neighborhood to be honest.Lastly the ambience is my fave: minimalist, great music playing but not too loudly. Plenty of seating: couches, benches, and chairs. Exposed brick is quite a vibe. Plenty of natural light. Plus the owners are always featuring cool artists work on the walls of various types (drawing, paintings, photographs, etc).HUGE FAN! Do visit!

Review 141 (2022-05-05 - Rating: 5)
Great coffee and chais in a comfy and artistic atmosphere. This place isnt cavernous, not is it cramped, it is a comfy size that has an artistic style of the neighborhood. When you come in, the place will be busy and for good reason, this is a great neighborhood cafe that has a gravitational force that pulls in the young and artistic and is a hidden gem for locals.

Review 142 (2022-10-24 - Rating: 5)
Nice atmosphere. Very good coffee. Butter croissant crunchy and tasty. 2 small latte + 1 croissant 18usd.

Review 143 (2023-03-09 - Rating: 5)
Cozy and welcoming, this is a great meet-up spot for tea or coffee and a pastry.

Review 144 (2019-06-22 - Rating: 5)
Love this space!!! Great people, service, with a unique welcoming environment.

Review 145 (2023-04-21 - Rating: 5)
The best lavender cappuccino I had ever tasted!

Review 146 (2021-07-20 - Rating: 5)
A neighborhood gem with friendly service! Smooth coffee! Wonderful taste! The Mint Leaf is a must try! Its so refreshing in the summer heat. Thank you for a perfect cup of coffee ❤️

Review 147 (2021-05-02 - Rating: 5)
The second we walked in my friend said she felt an immediate calm due to a record playing serene music from phonograph. We met the owner who was delightful, open, and talkative, while we relaxed on a very comfortable couch and sipping delicious coffee! Such a charm to the space. What a wonderful experience!

Review 148 (2022-09-24 - Rating: 5)
Very nice coffee shop, nice vibes and coffee was on point. Nice looking crowd and comfy seats, great place to get some work done

Review 149 (2022-10-19 - Rating: 5)
Very good cortado. My barista was quick with excellent hospitality. Would definitely recommend.

Review 150 (2022-08-07 - Rating: 5)
Amazing spot. High quality coffee bar, great food and perfect laid back vibe.

Review 151 (2022-01-16 - Rating: 5)
This is one of the coffee shops I go out of my way to hit whenever Im in the area because its just that good. The people working here love coffee and its overall just a great location with impeccable coffee.

Review 152 (2022-08-25 - Rating: 5)
Very good coffee. Cute place to get work done but easy to stop by and grab a quick coffee.

Review 153 (2021-12-19 - Rating: 5)
Great cafe. They had these rectangular things that tasted really good with coffee. The coffee is brewed well (not overbrewed). Chill environment

Review 154 (2020-03-13 - Rating: 5)
The espresso is great, but there’s a lot of solid espresso in the city. What makes this place worthy of a review is the atmosphere - exposed brick, planters hanging from the pipes, rolling carts, a turntable hooked up to a Marshall speaker playing music at the perfect coffee shop volume (soft enough to carry on a conversation or read without being distracted, loud enough that you don’t hear every person’s micro movements). It’s the kind of large but cozy living room you sacrifice bedroom space for when you first move to the city with a few friends, if one of those friends is just beginning to study interior design in grad school. And if you’ve got work to do, WiFi is 163 down, 11.7 up. Can’t ask for much more in a neighborhood spot.

Review 155 (2022-04-03 - Rating: 5)
Delicious breakfast sandwich and latte at reasonable prices. I was very impressed with the customer service which was extraordinary.

Review 156 (2021-07-16 - Rating: 5)
Amazing coffee shop with immaculate vibes and excellent espresso. Hot chocolate was great as well. 10/10 would come back again

Review 157 (2023-09-06 - Rating: 5)
Very decent matcha 🍵

Review 158 (2021-05-17 - Rating: 5)
This is a new business across from soho deli. They’ve the best coffee ever. Customer service is great too. I highly recommend it.

Review 159 (2022-04-26 - Rating: 5)
Friendly spot and great coffee/limited food selection. Escape from the soho tourists. Staff is 10/10

Review 160 (2021-09-21 - Rating: 5)
Got the drip coffee-black, absolutely amazing and flavorful. Will definitely come back again.

Review 161 (2022-04-19 - Rating: 5)
Incredible atmosphere and smooth coffee. Finally a place with a great flat white. Great place.

Review 162 (2022-02-10 - Rating: 5)
My fave coffee shop in the city!! Emma chamberlain came here and posted about it too so you know it’s good 👀💖

Review 163 (2022-07-02 - Rating: 5)
Love it! 😍😍😍

Review 164 (2021-05-21 - Rating: 5)
Everyone is so nice Ive never had better coffee in my life and I’m the most productive I’ve ever been every time I inject the product into my body

Review 165 (2020-01-25 - Rating: 5)
Very nice and cozy place. It was lovely to relax with the very good coffee they make after hanging around in Soho. Definitely recommend it.

Review 166 (2019-06-23 - Rating: 5)
Great coffee, friendly service!I’ve been going them for my Sunday cold brew fix since they were operating as a pop up cafe in Ktown. Now they’ve relocated to a bigger and brighter store front where they can really live out their vision of providing great coffee and creating a space for different artists. #supportthearts

Review 167 (2020-01-31 - Rating: 5)
Nice spot. Great service. Pleasant atmosphere.

Review 168 (2019-05-02 - Rating: 5)
Lovely new coffee shop on Grand Street. Wonderful vibe. Perfect coffee made with precision and love.

Review 169 (2019-05-16 - Rating: 5)
Great coffee and amazing staff!

Review 170 (2021-06-15 - Rating: 5)
My new fave coffee shop! I’ve been wanting to check this place out for a while and finally stopped by today! I’m super picky and indecisive when it comes to coffee and never rly love what i order! So of course I asked for recommendations and the guy working was SO kind and SO helpful and patient with me haha! He made some recommendations and i ended up creating my own drink and it was DELISH! One of the best iced espressos i’ve had! love love love this place and will definitely be my new soho stop! thx for being great guys😋

Review 171 (2019-10-14 - Rating: 5)
Amazing. Great coffee. Friendly staff. Nice fun ambience too. Clean bathroom. What more could you want from a coffee shop?

Review 172 (2019-08-27 - Rating: 5)
Great people, great vibes, great coffee place to stop by

Review 173 (2019-06-16 - Rating: 4)
Lovely little coffee shop in the neighbourhood. Excellent customer service too. ;)

Review 174 (2019-11-21 - Rating: 5)
Sehwan the owner is the man! He took time to sit with us and talk about our passions as musicians and artists . Even opened the invite to host meet ups. The Now or Never mission resonates in perfect symbiosis with our own organization (Moverz) mission of growing together. We’re excited to see how we can make some future movez! Highly recommend for any creator to come in for an amazing cup of coffee and an environment to collaborate in!

Review 175 (2019-05-12 - Rating: 5)
Fantastic existential Coffee Shop! Designers furniture and warm vinil sound. Good Coffee, what else you need in SoHo